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Direct Marketing |
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| Direct Marketing once
meant a shotgun approach to Direct Mail: |
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A bulk rate,
saturation mailing to a "resident" list.
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Bags upon bags
of mail.
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Multiple trips
to the post office.
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Results were based
on the number of items mailed or so it was believed.
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As
the cost of printing and
postage kept escalating, we realized a large amount of that
saturation "resident" mailing was becoming dumpster food. Businesses
watched in dismay as garbage trucks lined landfills with large amounts
of their money.
But,
even with all its shortcomings,
direct mail is still the ideal medium for the controlled
distribution of an advertising message and studies conducted by
leading research institutions show that direct mail redemption
percentages far exceed those of other media.
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So, what's a business to do?!
Enter
MAIL MARKETING PLUS, INC.
Your Source For Direct Marketing. |
Knowing that direct mail takes the
message to consumers where they live, but also knowing the
shortcomings of high cost and potential waste, MMP went to work on
how to make Direct Marketing more efficient and productive at a lower cost.
By utilizing one or more of the following services, MMP will tailor an
economical program to fit your direct marketing needs.
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