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Personalization |
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Gaining your customer's attention is the key to
generating advertising response and increased sales. But, how?
Especially when the average citizen is barraged with hundreds, maybe
thousands, of commercial messages each day.
One of the best ways we've found is to address the offer specifically
to the consumer. Instead of receiving a generic mailer, this process
uses the recipient's own name, making it obvious that this value added
program is for him, alone.
Sure, everyone gets tons of unsolicited offers in the mail. And, we
all know what happens to most of them. But, you aren't nearly as apt
to pitch something if your name is on it and the offer is
for you. Right!?!
The direct marketing pros at Mail Marketing Plus realized this some
time ago and developed it into one of our specialized services-one
which has worked wonders for numerous clients throughout the country.
Each
personalized mailer is individualized with your own valuable coupon
offers. Customer benefits include name recognition, retention and
higher rates of redemption. This proven methodology creates
efficient reach and outstanding results, while staying inside your
stated budget. Please review the product samples prepared for
Firestone and Midas, shown below.
Generating advertising response is the key to increased sales, and
this means you have to get the attention of the consumer.
Here's how it works:
First, we start with
a preprinted shell with space for
Once
everything is complete Pete Haley, for example, will receive a mailer
which looks something like thisÖ.
It
arrives folded, as shown above.
Not only is Pete's name printed clearly...
the
phrase "Valuable Coupons
For Pete Haley" is included.
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When Pete opens his
mailer, he'll find a letter addressed to him.
He'll also find numerous, personalized,
money saving coupons.
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Then, when he turns it
over, he'll find another
"Preferred
Customer Savings Coupon For: Pete Haley"
By
using the tried and proven methodology of name recognition and
repetition, this mailer has been personalized a total of eight times.
And, all things being equal, if Pete is in the market for automotive
repairs, Midas will probably get the business.
Personalized Jumbo Postcards
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If you
prefer, or if your program calls for jumbo postcard mailings, the
same technique can be applied.
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preprinted design over a custom shell gives you... |
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- a great looking mailer
- customization for a variety of locations
- the offers you wish to make
- quantity of your choice
- mailing
frequency of your choice
All this, added to the ability to send
your offer to your customer,
personally.
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Your Personalized Advertising
Message
Delivered in a 4-Color Window Envelope
Perhaps you prefer an envelope mailer which is a real
attention getter and will keep
your offers private until they are opened by your customers.
Finally,
your mailer is inserted into a window envelope which clearly identifies
your product and location.
Complete
with your advertising message on the back.
This
gives your business a proven sales generator, capable of producing the
same outstanding results as it has already produced in other areas
around the country.
Order now or request a quote.
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