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Let Mail Marketing Plus, Inc.
help you attract more customers!

1. Huge ROI Potential

Can you believe a major tire & auto service company made $85 for every one dollar spent mailing out coupon booklets? This 85 to 1 return on investment (ROI) may sound incredible, but that's exactly what happened to a Firestone District the first half of 2011. This District partnered with Mail Marketing Plus, Inc. to target current and prospective customers, and ended up generating more than $5 million in sales!

Another Firestone District also did extremely well using our unique mailing technique. It generated an enormous 61 to 1 ROI, and earnings of $1.2 million in sales, all while mailing to customers only.

And then there's the success story of McLea's Tire & Automotive Service in Santa Rosa, California. For the past three years, McLea's has seen consistently high returns with coupn booklets mailed to specifically targeted households. "If you need more business, coupons are the way to go," observes Les McLea, whose most recent ROI analysis shows he made $38.30 for every one dollar he spent mailing booklets – almost $2.5 million in sales in just over one year.

2. Strong Acquisition Tool

Marriage mail may cost you pennies on the dollar, but targeted direct mail outperforms it by bringing in the customers you know will likely be repeat purchasers. Here's how it works: Mail Marketing Plus carefully analyzes your database. Then, we mail only to carrier routes where a large percentage of the residents are expected to make a purchase from your location(s).

3. Your Book Is Already Designed

All you do is choose the pages you like and set your prices. "It's not real time-consuming to design and mail a professional-looking booklet," says Ralph Holmstrom of C & R Tire in Phoenix, Arizona. Holmstrom has successfully used direct mail for years to bring business in to his locations. Mail Marketing Plus has produced Holmstrom's booklets and other mailings since 1983.

Ralph Holmstrom of C & R Tire with his
wife, Ann, and their money-making booklet
produced by Mail Marketing Plus

4. YOU Decide When It's Best To Send Out Your Booklets

Unlike marriage mail, you choose the mailing schedule for your coupon booklets. Whether you mail them all at once, or spread out your booklets over several months, the decision is yours when you partner with Mail Marketing Plus for your direct mail.

5. Customers Return Again And Again

When Holmstrom's booklets were mailed out, the coupons in them were good for more than a year and he ended up seeing a 25% increase in business. "The economy is very difficult today, and many people have 2-3 vehicles. Since my coupons don't expire for awhile, people can use the same booklet for all of their vehicles—this brings them back into my stores more often." Instead of tossing them due to a short expiration date, Holmstrom felt most people hung onto their booklets and used the same coupons over and over all year long.

Josh Porter, Managing Director
of Lex Brodie's, shows off successful
coupon booklet

6. Easy Payment Plan
(Instead of "one big invoice")

Rather than make it all due up front, Mail Marketing Plus works with you on a plan spread out over the course of your mailing. "Mail Marketing Plus was wonderful to work with," says Anita Tatum of Lex Brodie's Tire Co. in Hilo, Hawaii. "They made suggestions on how to save money and the turnaround time was great."

And there you have it...the top six reasons why targeted direct mail will bring you more business this year! Want to get started on your own mailing to attract brand-new customers and keep your best customers coming back to you? Contact Mail Marketing Plus, Inc. for a no-obligation quote today!

© 2012 Mail Marketing Plus, Inc.